Own Your Listing vs Pay-Per-Lead
Compare the fixed-price listing model to pay-per-lead platforms like Thumbtack and Angi.
PoopPages Directory
Pay a flat monthly fee. Own your listing. Get leads directly.
- Predictable monthly cost
- Leads come directly to you
- No bidding against competitors
- Build your brand, not theirs
Lead Gen Platforms
Thumbtack, Angi, HomeAdvisor charge per lead or per message.
- $15-50+ per lead
- Same lead sent to competitors
- Race to the bottom pricing
- Platform owns the relationship
A Hypothetical Example
Numbers are illustrative—actual results vary by market and business.
Pay-Per-Lead Platform
- 10 leads per month @ $25 each = $250/mo
- Lead often shared with competitors
- Some may not respond
- Close rates vary
- Cost per customer can add up
PoopPages Listing
- Flat fee starting at $19/mo
- Leads contact you directly
- No competition for the same lead
- Predictable monthly cost
- Builds over time as directory grows
Why Owning Beats Renting
Predictable Costs
Know exactly what you'll pay every month. No surprise bills because you got a surge of leads (or paid leads that never converted).
Own the Relationship
When someone contacts you through PoopPages, they're your customer. No platform middleman extracting value from every interaction.
No Bidding Wars
Lead platforms incentivize a race to the bottom. Compete on service quality and reputation instead of who pays the most.
Build Your Brand
Your PoopPages listing builds your business's visibility. On lead platforms, you're just another bid in a list.
Feature Comparison
| Feature | PoopPages | Lead Platforms |
|---|---|---|
| Pricing Model | Flat monthly fee | Pay-per-lead ($15-50+) |
| Lead Exclusivity | Leads contact you directly | Shared with competitors |
| Cost Predictability | Same every month | Varies wildly |
| Own Your Profile | Yes, it's yours | Platform owns it |
| No Bidding Wars | Fixed pricing | Compete on price |
| Lead Volume Control | Organic traffic | Buy more leads |
| Instant Leads | Build over time | Immediate (if you pay) |
| Platform Support | Growing | Established systems |
| Brand Building | Your brand featured | Platform-centric |
| Monthly Cost (Typical) | $19-79/mo | $100-500+/mo |
Stop Renting Leads. Own Your Listing.
A PoopPages listing costs less than a few leads on Thumbtack—and it's yours to keep. Get found by pet owners searching for your exact service.
Get Your Listing